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新疆35选7开奖结果10期:英國essay寫作范文:Brand Extension of GUCCI

論文編號:lw201902211142106897 所屬欄目:essay寫作 發布日期:2019年02月21日 論文作者:論文網
Introduction & summary 介紹
品牌延伸是推出新產品的一種非常流行的方式。每年有近82%的新產品引進品牌延伸。這并不奇怪,因為品牌可以被用作信號質量,并傳達給消費者獨特的符號屬性,為消費者和企業降低風險。此外,忽略外部環境因素,當消費者對品牌延伸進行評價時。品牌延伸不是在真空中引入的,當消費者對品牌延伸進行評價時,他們在很多情境因素中都會這樣做。例如,在消費者行為中,最近的研究表明,由心理狀態引起的短暫條件可以影響消費者處理信息的方式?;肪晨梢源シ⒔慌淶南研睦硪彩欠淺F搗鋇?。是理想的異性戀者,比如說,在互聯網上,或者在電視上,都可以激活思維交配。同樣地,約會,甚至是約會網站都會引發求偶心理。事實上,根據一項調查,成年人經常想到交配。尤其是,年輕的男女報告了他們每天思考很多次的外在原因。因此,本文旨在用餐廳中的古馳品牌來識別品牌延伸。
Brand extension is a very popular way to launch new products. Every year nearly 82% of the new product introductions of brand extension are introduced. This is not surprising, because the brand can be used as signal quality and to communicate to the consumer's unique symbol attribute for consumers and businesses to reduce risk. In addition, ignore the external situation elements, when consumer evaluation of brand extension. Brand extension is not introduced in vacuum; When a consumer evaluation of brand extension, they do so in a lot of situational factors. In consumer behavior, for example, recent studies suggest that the transient conditions caused by state of mind can influence how consumers process information. Circumstances can trigger mating consumer mentality is also very frequent. Is the ideal person of the opposite sex, for example, on the Internet, or on TV can activate thinking mating. Similarly, dating, or even dating web site can induce mating mentality. In fact, according to a survey, adults often think about mating. In particular, young men and women reported their external cause they think many times a day. Therefore, this article is intended to identify the brand extension with the brand Gucci in the Restaurant. 
Contextual & theoretical backgrounds
The consumer's attitude toward brand extension is an important variable in determining the expansion of the consumer acceptance. Bad attitude, once established, difficult to change and avoid may cause the consumers of the brand. As a result, it can be said the success of a marketing plan depends on the brand association in consumers, create favorable, in turn, will lead to positive affect the overall image of the product brand. Previous research has shown that consumers widely suspected of brand extension too far at the core of the brand's identity. When consumers think similar or consistent with the original brand extension products, they are more likely to be the parent brand new extension products will take an active attitude. In other words, when consumers have a positive brand attitude towards parents, higher level for an extended between the parents and the brand, consumers perceived, will lead to more positive comments.
Consumers are willing to try the brand extension of brand high trust and praise. It points out that the consumer's knowledge and belief of a strong brand can make up for low direct knowledge of brand extension, and evaluation of brand extension. In these strong brands belief seems to be many definitions of intersection and trust. It shows a strong brand extension strategy of brand trust will benefit more from less than trust rivals..................
Methodology
Discussion & recommendations
Reference list
Arifin, W. N. (2012). Random sampling and allocation using SPSS. Education In Medicine Journal, 4(1), e129-e143. doi:10.5959/eimj.v4i1.4
Foley, B 2015, 'Gucci', WWD: Women's Wear Daily, pp. 8-9, Business Source Premier, EBSCOhost, viewed 16 November 2015.
Kaur, H., &Pandit, A. (2015).Modelling Consumer Evaluation of Brand Extensions: Empirical Evidence from India. Vision (09722629), 19(1), 37-48. doi:10.1177/0972262914565557
Lietz, P 2010, 'Research into questionnaire design', International Journal Of Market Research, 52, 2, pp. 249-272, Business Source Premier, EBSCOhost, viewed 16 November 2015.
Monga, A. B., &Gürhan-Canli, Z. (2012).The Influence of Mating Mind-Sets on Brand Extension Evaluation. Journal Of Marketing Research (JMR), 49(4), 581-593. doi:10.1509/jmr.09.0515
Appendix A
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